The Origin Story of JoBy Treads

In the vibrant spring of 2024, Jo and Barry found themselves at a crossroads. After years of navigating the corporate maze, they both craved a creative outlet that reflected their passions and positively impacted the world. Over a cup of ethically sourced coffee in their favourite local café, they hatched the idea for JoBy-Treads—a T-shirt company dedicated to sustainability, quality, and fun.

With a shared love for clever geeky humour and a nostalgia for the good times of yesteryear, Jo and Barry envisioned a brand that would do more than just clothing; it would connect. Each T-shirt design would evoke memories of laughter-filled gatherings, iconic movie quotes, and the simple joys of life, reminding wearers of the fun that life has to offer.

Jo, a self-proclaimed eco-warrior, insisted that every shirt be made from locally sourced materials, ensuring their manufacturing processes were as green as their humour. Barry, the design whiz, brought the concepts to life, blending quality craftsmanship with whimsical designs that resonate with everyone, from pop culture enthusiasts to fellow sustainability advocates.

As they crafted their first collection, Jo and Barry kept a keen eye on current events, drawing inspiration from the quirky happenings worldwide. They infused their shirts with light-hearted commentary on everything from tech trends to viral memes, ensuring each piece looked good and sparked conversations.

The tagline “Threads with Personality” became their mantra, reflecting their commitment to creating T-shirts that didn’t just fit the body but also the spirit. With every stitch, they aimed to celebrate individuality, community, and the joy of shared experiences.

Today, JoBy-Treads is more than just a T-shirt company; it's a movement that champions creativity, sustainability, and a good dose of humour. Jo and Barry invite you to wear your personality with pride and join them on this colourful journey of fun and eco-consciousness.